I was asked to develop a full brand and marketing campaign for Chanvre Hemp’s Hemp Beauti line. This line started with Shampoo and Conditioner with a core ingredient of hemp. Its natural qualities custom mixed to be extremely gentle adding nutrients to skin and hair. We created several variations before landing on this high end look.

Since the product is sold in Canada, Chanvre Hemp’s name is created from the word “Hemp” in French and then in English. Hemp Beauti was used to re-enforce the idea of how hemp could be used for Beauti products. Hemp needs a darker bottle and it is also great to give the feeling of high quality. We were very excited with the reception of the product packaging design.